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Arteris Speed-o-Track – UX/UI Direction – Cannes Lions Bronze

Arteris Speed-o-Track

Created for Dentsu Brazil and Arteris, this is an app that utilizes Spotify and your and Google Maps that got a Bronze Cannes Lions Prize that I had the opportunity to be theLead Experience Design through Isobar IWS Brazil.

The goal is to help the driver respect the speed limits of streets and highways since in Brazil, exceeding the speed limits is one of the biggest accidents cause.

Instead of warnings or noises, the music heard by the vehicle driver via the app will indicate if it is over speed. When you log in to Spotify, the app accesses all playlists from the connected account and uses Google Maps data to identify the maximum speed allowed on the site.

When the limit is exceeded, the song you are playing has its accelerated pace and only returns to normal when the car is within the allowed speed.

The interface was focused to be used when driving, so the decisions have been taken to use bigger UI elements to reduce errors created by the environment.

Operation Director – Luiz Siqueira
Lead Innovation Engineer – André Trevisani
Functional Analyst – Paula Burguez
Mobile Developer – Maurício Postal
QA Analyst – Ramsés Almeida

UA-52366890-1