Arteris Speed-o-Track – UX/UI Direction – Cannes Lions Bronze

Arteris Speed-o-Track

Created for Dentsu Brazil and Arteris, this is an app that utilizes Spotify and your and Google Maps that got a Bronze Cannes Lions Prize that I had the opportunity to be the Lead Experience Design through Isobar IWS Brazil.

The goal was to make the driver respect the speed limits of the streets and highways. In Brazil, exceeding the speed limits is one of the biggest accidents causes.

When the limit is exceeded, the song you are playing is accelerated and only returns to normal when the car is within the allowed speed.

The interface was created to be used when driving, so the decisions that I took were focused in using bigger UI elements to reduce errors created by the environment.

Operation Director – Luiz Siqueira
Lead Innovation Engineer – André Trevisani
Functional Analyst – Paula Burguez
Mobile Developer – Maurício Postal
QA Analyst – Ramsés Almeida